Customer 360, attribution, and AI-driven personalization.
A unified view of every customer interaction — web, mobile, ads, CRM, support — with privacy-aware identity resolution, multi-touch attribution, and live audience segments that activate against any destination.
Identity Resolution
Probabilistic + deterministic graph matching that respects consent flags, regional privacy regimes, and clean-room boundaries.
Multi-Touch Attribution
Native ML-based attribution alongside rules-based models, with the same granular event store powering both — no more tool reconciliation.
Audience Activation
Push live, governed audiences to Meta, Google, TikTok, programmatic DSPs, and your CDP — with consent and suppression honored at activation time.
One source of customer truth. Activated everywhere.
Genedata Marketing replaces your CDP, attribution tool, and reverse-ETL stack with a single governed platform — so the audience your CMO sees in a dashboard is exactly the one running in market.
Identity graph design, attribution methodology, and activation connector catalog.
Request Documentation